Decisions regarding products and services are made at three. Social marketing is the use of commercial marketing concepts and tools in programmes designed to influence individuals’ behaviour to improve their well-being and that of society.
New for this edition: increased coverage of the customer experience highlights Web 2.0 for peer-to-peer interaction more on social networking sites and mobile internet focus on how the credit crunch impacts services marketing and, emphasis on ecological issues and their implications for marketing services. Place marketing involves activities to create, maintain or change attitudes towards particular places. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.
Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Basic Marketing Principles Author: Mickey Smith, RPh, PhD Director, Center for Pharmaceutical Marketing and Management University of Mississippi. Fully updated and revised throughout, it reflects the latest technological developments and their i Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Today, more people in the western world earn a living from producing services than making manufactured goods.
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