So the content and graphics you use for your stand design have to be catchy, concise, and attention-grabbing. That short window is all you have to get to them. Six to eight seconds is all it takes for an attendee to judge if your trade show booth is worth their interest. If not here’s a quick recap, the human attention span is quite selective. You are probably familiar with the extensive studies that have been done on the attention span. Why is it so? Well think about it, their dozens of tradeshow booth designs that an attendee will see at a trade show and most attendees have limited time, energy and attention. The most popular trade show designs are the ones that stand out due to the originality and relevancy of their ideas, which ends up giving them a distinct identity from their competitors. Your visitor’s curiosity will completely depend on the impression your booth will make on their pre-existing perceptions. That’s why only the best trade show booth designs, are the ones that get noticed. A lot of times you won’t even get the chance to engage your visitor, as they pass by your booth. At any trade show booth, visitors are overwhelmed with choices on where to visit, resulting in a short attention span. In any popular show, there are several, if not hundreds of businesses that showcase their brand besides you.
Show off your brand with our trade show booth designĬreating an identity that stands apart at a trade show is not easy.
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